Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Download Free iPod Games and Kill the Boredom!

One of the coolest features of the iPod is the fact that you can download free games! You’ve got music to keep you busy, and you might even have movies to keep you occupied when your boredom gets really out of control, but what happens if you’re tired of all the movies and none of that music suits your fancy for the day? That’s when it’s time to download free iPod games!

The iPod games range from the simple and silly to the slick and sophisticated. The old standards like Solitaire and Pong come standard on most iPods, but there are always other games you can download. Apple offers a boatload of absolutely free iPod games that range from easy to challenging. In addition, many enterprising programmers have created their own games for the iPod, and most of those are offered for free download as well.

The iPod trivia games are always popular. These games allow you to question yourself on anything you can imagine. Since iPod users can easily create their own trivia games, the options for what is out there are absolutely endless. Do you know all there is to know about Egyptian history? What about your favorite television show? How about the history of your favorite Disney movies? Can you put them in chronological order? These are just a few of the wacky trivia games you can attempt to master on your iPod.

The classic games are called “classic” for a reason. They never go out of style! Games like Solitaire will keep you busy for hours on end. A classic iPod game is Vortex, and Apple has even offered cheats to help you make the most out of that particular download. Best of all, it’s still free!

There are games that have a cost attached to them, and these tend to be the more complex ones. The Lord of the Rings game, for example, or any version of the popular Star Wars games can cost a few dollars to purchase and download. Often you can get a game for free but have to pay for the upper levels. On the other hand, when you do purchase a game for a small fee, you’re getting a whole world of enjoyment, right there in your iPod, and you don’t have to pay another dime for it.

You can often score the more complex games for free as well, if you know where to look. Often companies will offer promotions that allow you to download a new game and try it out for a while. Promotions can include the upper-level games, the ones that would cost the most, for free – if you are willing to spend a few minutes to complete a survey, or if you agree to let them know what you honestly think of the game they are offering to you. This is a common tactic for video gamers who want to get their product tested by a real-world population before it hits the market for PC and other video game platforms.

You can download free iPod games with just the touch of a button – the ease of that alone is worth a pretty penny, but you don’t have to reach into your wallet, or even get up off your couch! How cool is that?

Download Free Games on Your Mobile Set and Have Fun With Them

It has never been easier to download or to enjoy playing games on your mobile set. With a variety of choices to choose from, gaming on mobile devices just got easier. From the classic games to the very modern, cell phone makers has free downloadable games available for you.

For your first choice, why not try the download Surviving High School. Everyone remembers the good old days of being in high school. Well this mobile download brings all back to your mind in a fun and engaging way.

Another popular download from leading cell phone brands is Doom. If there is any game that all gamers can agree on is the fact that this is one of the most popular games ever created. It is absolutely legendary when it comes to shooter games and most any one will agree with that statement. Doom can now be played from your mobile phone. This cool shooter game now has RPG elements which just add to the incredible fun of this classic game.

If retro gaming is more your cup of tea, then Tetris is the game for you! If graphics aren’t one of the most important things to you, then Tetris will completely satisfy your gaming desires. The Tetris mobile download is perfect for the occasional gamer, because it is very simple to play and understand. It is so popular in fact, that you can find the download for your mobile phone on most any website.

When it comes to fighting games most people won’t argue that Street Fighter is one of the best around. Now you can enjoy this game on your cell phone. This is Capcom’s longest running fighting games ever. Since its release in the 90’s, it has remained one of the more popular street fighting games.

Who doesn’t love Pacman? Pacman is a classic game that has been around for years. It still has incredible appeal for all aged gamers. If you are any kind of gamer worth your salt, then you can’t forget about Pacman. It is simply one of the best ever created bar none. Now you can enjoy it on your mobile device as well.

You can choose from a whole variety of exciting games on mobile phones these days. Technology just keeps improving seemingly day by day. Go online and check into all of the games that can be easily downloaded onto your mobile phone. It doesn’t matter if you like the classic games or something more modern, there is something that will capture your attention when it comes to free mobile downloads.

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